The Essential Routine Tee | Eat. Sleep. Ride. Repeat.

The Essential Routine.
No distractions. Just the essentials.

The Eat. Sleep. Ride. Repeat. tee is built for riders who keep it simple and ride often. Clean typography and a no-nonsense layout say everything that needs to be said — no metrics, no hype, just a rhythm that makes sense to anyone who lives life on two wheels.

Minimal, timeless, and easy to wear, this shirt works on ride days, rest days, and everything in between. It’s the kind of tee you reach for without thinking — because it always fits the moment.

Printed on the Bella+Canvas 3001, this shirt feels like a favorite from the first wear. Lightweight Airlume cotton keeps it comfortable for everyday life on and off the bike, with a classic crew neckline and retail fit that stay relaxed and approachable.

This tee is for riders who know the routine isn’t boring — it’s the whole point.

Product features

• 100% Airlume combed and ring-spun cotton (lightweight 4.2 oz/yd²) for breathability and easy layering
• Side seams and shoulder tape provide shape retention and stability
• Ribbed knit collar with seam and tear-away label for comfort and lasting fit
• Sleeve and neck prints produced with DTF/DTG methods for crisp, vibrant details
• Retail fit crew neckline; REACH certified and responsibly manufactured (Fair Labor Association, WRAP platinum)

Care instructions

• Machine wash: cold (max 30C or 90F)
• Non-chlorine: bleach as needed
• Tumble dry: low heat
• Iron, steam or dry: medium heat
• Do not dryclean